Hong Kong is the top spot for Chinese tourists

2019-02-01 09:30

Whilst about 90% of Mainland readers mentioned they're going to return to Hong Kong all over again in the following 12 months, having a 4% expansion in prepared spending for the next trip, travel appetites for Hong Kong are struggling with tricky challenges, in accordance with the newest Nielsen Annual Mainland Vacationer Study.

The exploration was carried out in August and September 2018, and the hottest findings from the survey were dependant on on the web interviews of one,106 mainland visitors from the Better Bay place and also other key towns, aged among eighteen and 65, who travelled to Hong Kong in the last twelve months.

The report discovered that the number of Mainland visitors who visited Hong Kong in November 2018 surpassed the identical time period in 2017 with a 26% enhance. The typical time remaining in Hong Kong of your Mainland travelers is two.seven times.

Perfectly located along the South China Sea, it takes only an hour by ferry travel to Hong Kong and Macau. There is also a range of day trip and tour to Macau and China from Hong Kong

Among the leading ten locations throughout the world which Chinese travellers specific they would like to check out, Hong Kong is still best from the record (91%), adopted by Macau (34%), and Japan (25%).

Resulting from the new start of your Hong Kong-Zhuhai-Macau Bridge plus the Guangzhou-Shenzhen-Hong Kong Convey Rail Link, connections amongst Hong Kong as well as other Mainland metropolitan areas are already strengthened. The report located this aspect drives additional Mainland people travelling to Hong Kong through coach or train in comparison with 2017.

Michael Lee, managing director of Nielsen Hong Kong and Macau, pointed out the ongoing Larger Bay Spot initiatives and also the benefit brought by the new gateway usage of Hong Kong drove increasing number of short-stay tourists and infrequent travellers. As well as influx momentum is anticipated to carry on.

The report also confirmed that every traveller used HKD$21,000 for every journey in Hong Kong; 3% growth from 2017. procuring carries on to generally be the main objective powering trips, foremost because the best commit sector (45%), whilst accommodation, eating, and enjoyment every single add evenly on their own in general bills. Generally, shelling out across all four sectors recorded good uplifts.

Cosmetics and style continued for being quite possibly the most well-liked classes for Mainland vacationers. But there's a downward craze of digital products and solutions and handbags and leather-based merchandise.

In keeping with Nielsen, while paying electricity is noticed raising year-over-year, the journey appetite to go to Hong Kong is experiencing a tricky obstacle, as items are perceived being identical involving Hong Kong along with other Mainland cities. Also, cross-border on the net procuring has started exhibiting its influence on Mainland visitors’ shopping habits throughout their journeys to Hong Kong. Far more claim their paying within the brick and mortar outlets through their trip might be decreased as extra goods grow to be offered online.

“An built-in omnichannel system may also help Hong Kong merchants to address the adjust of traveler purchase actions because they transform portion of their purchase to on the net,” said Lee.

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On the other hand, Lee noticed that it's unavoidable for Hong Kong companies to steer concentration over and above retail item choices to service and knowledge. “Transforming just about every trip from the purchasing mission to an inspiring vacation encounter can drive repeat visitation and these types of activities can finest be made available in the brick and mortar channel in Hong Kong.”

He extra, “Unlike other places with plentiful cultural sights, producing an motivated journey practical experience in Hong Kong would have to have a seamless, cross-industries (purchasing, lodging, meals, and amusement) collaboration. This helps you to turn our cultural similarities with Mainland guests into an advantage for making the experiential retail a real achievement.”


Much more than 10M Holidaymakers Check out HONG KONG By means of CROSS-BORDER RAIL Link, BRIDGE

More than 10M Travellers Stop by HONG KONG Through CROSS-BORDER RAIL Website link, BRIDGE

More than 10 million vacationers travel to Hong Kong

Over 10M Holidaymakers Go to HONG KONG By using CROSS-BORDER RAIL Website link, BRIDGE

Hong Kong tops Chinese tourist desire lists inspite of on the internet levels of competition

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